A. 1. Manage your Up Next queue: Go to the Apple TV app, navigate to the 'Watch Now' tab, and remove any unwanted shows or movies from your Up Next list by swiping left on the title and selecting 'Remove'. 2. Use the 'Library' tab: Instead of relying solely on Up Next, use the Library tab to find your content without the clutter of ads.

B. 3. Explore subscription options: If ads are a significant issue, consider subscribing to ad-free options if available within the app.