A. To improve your promotional email strategy, start by building a robust email list. Use sign-up forms on your website and social media to encourage customers to subscribe. Once you have a list, create a content calendar for your email campaigns, planning out promotions, product launches, and seasonal sales in advance.

B. Utilize email marketing tools like Mailchimp or Constant Contact to automate your email campaigns. These tools allow you to segment your audience and send targeted promotions based on customer behavior, ensuring that your emails are relevant and timely.