A. To manage the additional expense of reporting, consider negotiating a bundled service package with SEND2PRESS that includes reporting at a reduced rate. This can help smaller clients save money while still receiving the necessary reporting services. Prepare a list of your needs and present it to your account manager to explore options.
B. If negotiating is not an option, look for alternative reporting tools that can provide similar insights at a lower cost. Tools like Google Analytics or social media insights can help you track the performance of your press releases without incurring additional charges from SEND2PRESS. You can set up these tools to monitor engagement and reach, providing valuable data without the extra expense.